Playbook Β· CrewAI

A lead lands. A crew acts.

Someone fills your form. Before your SDR finishes their coffee, three CrewAI agents have looked up the company, scored the lead, and drafted the first reply. Hot leads ping the on-call rep. The rest go in the right queue.

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Live SDR Pipeline

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Who this is for

Founders and CEOs at seed-stage SaaS. Solo growth engineers. RevOps leads at 20–200 person teams. Agencies selling outbound automation as a service.

If you waste your first SDR hour every morning sorting leads, this is for you.

What you'll build

πŸ”

Researcher agent

Pulls company info, LinkedIn, recent news. The context your SDR would dig up by hand.

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Scorer agent

Gives a 0–100 fit + urgency score. Your rules, your weights, your call.

✍️

Writer agent

Drafts the first email β€” personal, specific, ready for the SDR to send.

See It in Action

Watch a lead get scored.

Form submitted. Crew runs. Score posted. Email drafted. Under 60 seconds.

Watch the Lead Scorer in action

The build

1

Lead form

Drop the Norbix form on your site, your API, or your contact email.

2

Crew runs

Researcher, Scorer, Writer β€” three agents, one event. Done in seconds.

3

Score recorded

Lead row gets the fit score, the notes, and the draft email.

4

Routing rules

Hot β†’ ping on-call. Warm β†’ SDR queue. Cold β†’ nurture list, auto-reply.

5

SDR live page

Your reps see the queue update live. One click sends. Opens and clicks come back.

Stop sorting leads by hand.

CrewAI crew, Norbix schema, live SDR page β€” sent to your inbox.

Join the waitlist